On September 28, the first stage of the Chinese Super League ended. After more than 60 days of competition, eight places in the championship group and the relegation group were settled. The second stage of the championship team will usher in multiple focus matches in the Shanghai Derby and Beijing-Lu, while the relegation team will also stage a fierce fight. As the exclusive new media copyright operator of the Chinese Super League, PP Sports announced the first stage of watching data. The league's attention continued to increase. A total of 883 million fans watched the game, a year-on-year increase of 14.7%.
China Super League’s attention has increased, Evergrande’s traffic reaches the top and Guoan has not entered the top five
This season the Super League was postponed until the end of July due to the epidemic and other reasons. In order to inspire the confidence of fans and the whole society, PP Sports will let more people see the Super League and choose to broadcast all the Super League games on mobile for free. The free strategy aroused the enthusiasm of fans watching the game, and the attention of the Chinese Super League continued to increase. In the first stage, there were a total of 112 games in the Chinese Super League. The total number of live broadcasts exceeded 883 million, and the average number of game viewers reached 7.9 million, a year-on-year increase of 14.7%. At the same time, the mobile terminal accounted for 65%, a year-on-year increase of 17%. Among them, Shanghai, Beijing, Guangzhou, Dalian and Jinan became the five cities where fans watched the most matches.
The fans’ enthusiasm for watching the match was suppressed for several months, and the attention of the first round of the league exploded. Live watching over 80 million people. The number of live watching of the opening match between Guangzhou Evergrande and Shanghai Shenhua reached 19.98 million. The game with the highest traffic in the first stage. However, the number of spectators in the subsequent rounds has declined, but with the fierce competition for places in the final rounds of the championship, the attention of the Super League has risen again.
As the eighth champion of the league and two AFC champions, Guangzhou Evergrande has a strong fan base. They are naturally the most watched team in the Chinese Super League. Evergrande played in all the five matches with the highest live views. Guangzhou Evergrande and Shandong Luneng competed in the 11th and 4th rounds. The number of spectators reached 16.07 million and 15.64 million respectively, ranking second and third in the watch list. Evergrande faced Suning and Suning in the 13th round. In the 7th round, the number of matches against the Dalian people also exceeded 14 million.
Due to the gathering of strong teams in Group A, the overall strength is considered to be slightly stronger than that of Group B. The competition for the place in the championship group is very fierce and attracts more fans' attention. The average number of live viewers per game in Group A is 47.1% higher than that of Group B. Group A teams are also on the TOP5 ranking list. Shandong Luneng with a huge fan base ranks second after Evergrande. Shanghai Shenhua and Shanghai Jiangsu Suning ranked third or fourth, and Dalian native ranked fifth. The two top teams in Group B, Shanghai SIPG and Beijing Guoan, both regret not making the list.
由于在A组中聚集了强大的团队，因此整体实力被认为比B组略强。争夺冠军组位置的竞争非常激烈，并吸引了更多粉丝的注意。 A组每场比赛的平均现场观看者数量比B组高47.1％。A组球队也在TOP5排名中。山东鲁能拥有庞大的粉丝群，仅次于恒大。上海申花和上海江苏苏宁排名第三或第四，大连本地人排名第五。 B组的前两名，上海SIPG和北京国安，都遗憾地没有进入榜单。
Over 100 million people received red envelope rain, Paulinho became the most watched MVP
In order to solve the regret of fans not being able to watch the game in person this season, PP Sports introduced new gameplay methods such as Cloud Watch and Cloud Home. Fans can cheer for the home team with sound waves. In the first stage, nearly 7.5 million fans participated in receiving exclusive cloud home seat numbers. The average number of barrage per game increased by more than 50% year-on-year. A total of 720 fans appeared in the Super League through Cloud Connect PP Sports Cheer for your home team on the big screen.
为了解决球迷们本赛季无法亲自观看比赛的遗憾，PP Sports引入了新的游戏方法，例如Cloud Watch和Cloud Home。球迷可以用声波为主队加油。在第一阶段，将近750万粉丝参加了独家云家庭席位的申请。每场比赛的弹幕平均数量同比增长超过50％。通过Cloud Connect PP Sports Cheer为您的主队在大屏幕上出现了720名球迷。
Offline, PP Sports links with Suning.com, Suning Plaza, Suning Cinema and other offline formats.
In order to enhance the interactive experience of fan users watching the game, a red envelope rain event was launched in the PP Sports Super League live broadcast room. In the first phase, the cumulative number of people participating in receiving red envelope rain exceeded 100 million. Chinese Super League derivatives have also become hot products during the game. Among them, Guangzhou Evergrande, Shanghai SIPG and Jiangsu Suning have been snatched by fans.
During the game, PP Sports launched the MVP selection, which was widely supported by fans. Paulinho, Wei Shihao, Teixeira, Gao Lin, Gao Lat and other players were recognized as top 5 players by fans. Among them, Paulinho became the most voted MVP.
在比赛中，PP Sports推出了MVP选择，并得到了粉丝的广泛支持。 Paulinho，Wei Shihao，Teixeira，Gao Lin，Gao Lat等球员被粉丝们认为是前五名球员。在其中，Paulinho成为投票最多的MVP。
360-degree coverage meets the fragmented needs of fans, short videos stand out
Behind the soaring traffic of Chinese Super League games is PP Sports' refined operation of Chinese Super League copyrights and 360-degree coverage.
In the first phase of PP Sports, more than 30 front reporting teams were sent to the Suzhou and Dalian competition areas. They lived with the team during the closed period of more than 70 days, and brought fans many first-line interviews and exclusive videos. In addition to live events, PP Sports also exclusively broadcast the Chinese Super League players' table tennis matches, billiards and FIFA e-sports games, allowing fans to see the unknown side of the players.
Among the content and forms of all reports, the traffic of various short videos of PP Sports has increased significantly. In addition to the goal collection, interviews, live reports, and short videos of revealing secrets have become the most popular content for fans. Among them, Paulinho and Mo Renault interview videos have the most views, and Moreno related interview videos are even more popular. This also stems from the closed state, fans pay more attention to the stories behind the stadium inside and outside.
At the same time, PP Sports relies on the front resources to launch a number of self-made programs. The daily broadcast program "Zero Distance of the Chinese Super League" has a total of 90 Chinese Super League coaches and players as guests. They shared their closed life and game feelings with the fans. One of the few voice channels during the closed period. Large-scale weekly program "Chinese Football, Great Hope", Xu Liang, Zhang Xinxin, Zhang Xiaobin and other retired stars on the program
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